Articles & Features
Cloth shopping vs book shopping…. The superlative customer experience
Unlike most ladies, I don’t like shopping for clothes for some good reasons.
I’m on the unusual end of the spectrum and most times, it’s quite a chore finding my size. Apart from that, it’s just usually a lot hassle trying several items, finding the perfect fit, colour, length etc. plus it is always very sweaty and stuffy in most changing rooms. It can be so stressful!
On the other hand I haven’t yet entered any bookshop and not found something I like quite easily. Well, this may be possible in a speciality bookshop that stores particular kinds of book, e.g. one that stocks books on sports (if you read my last write-up, then you already know I am not so into sports and especially not football) and other subjects that don’t particularly pique my interest.
Another good thing about book shopping is that you will always to find a book that fits your budget and still meets your need, especially now that we have most books in e-format. Not so with clothes! I am sure you have at some time found the cloth of your dreams but the price tag said you had to go and dream again.
I have one interesting habit though, while shopping for books, after looking at the title and reading the summary on the back cover, I immediately flip to the second page to find out what year it was published. Now, I’ve not been able to figure out what intrinsic value the publication date of a book has for me or the book for that matter or and I am not sure it has any influence on the purchasing decision. It’s just an impulsive I have been unable to beat.
It is just in the same way that when I pick up any product from the shelf in a store, you’d expect that I’d be checking the expiry date, but the first thing I check is the country of manufacture.
Ok, that was a little digression.
So to our business lessons:
-How wide is your array of products/services?
-When prospective clients walk into your ‘shop’, are they assured of always finding something that ‘fits’ their needs?
-How easily accesible are your products to them?
-Will they find products/services they like enough to buy even if it wasn’t in their budget originally?\
-Do you give them the ‘book shopping’ or the ‘cloth shopping’ experience?
Some food for thought!