Creating Lingering Memories As Learnt From Aretha Franklin
Still in the spirit of the International Month for Women, my Business story this week takes its focus from the experience I had watching Aretha Franklin’s live performance in honour of Carole King, legendary songwriter and performer late last year.
At the start of the show, the anchor who introduced her could not hide her enthusiasm. She was awe-struck and kept hopping in excitement throughout the performance as the queen of soul music rendered her all-time hit “YOU MAKE ME FEEL LIKE A NATURAL WOMAN”
What took the whole world by surprise was the POTUS’ reaction; President Obama was seen wiping tears from the his eyes as he watched the performance.
Why was he crying? He’s not even a woman! Nostalgia… I guess! Could it be that the song was his mother’s favourite or his wife’s? Or maybe it used to play when he accompanied his grandmother to the cinema as a child? Maybe, maybe not…
But I take a wild guess that whatever could have evoked such strong emotions from the president must have to do with some priceless memories rehashed by the song.
Now to our business lessons for the week:
- Build lasting relationships with your clients and they will always remember you. It could take several years to build this kind of bond but it gives such fulfilment. A few weeks ago, I was in a meeting with a customer and we chatted like old friends. At some point, I told her that I already feel like a member of her family. This relationship started five years ago over the phone when she responded to one of our adverts and surprisingly, we had only met thrice.
- Be realistic, not all your customers will be this emotional about your brand or services. On the other hand, you will come across some customers who are just not fans, no matter what you do to make them happy- It is however important to be sure you don’t have customers on the other end of the continuum i.e. who are strongly averse to your brand. So do an audit of your brand, product/service quality, customer service and processes and see what you can improve on to win over more fans to your business.
Food for thought:
- What type of memories do your customers have of your products/services?
- What can you do to give them a lasting positive memory?
- How can you manage customers who are just not fans?
Photo Credit: zomgtalk.com
Bukola is Founder, SMEBizInfo.com and Director, Kick Incubator for Women in Lagos, She is passionate about helping small businesses connect with the right opportunities that will put their businesses on a global pedestal, having benefited from a number of opportunities herself. She is Director of the Kick incubator, Lagos, the first All-women business incubator by the Fledge Co Seattle USA. She is also convener, SMEBizInfo meet-up and also runs an online community where women can access trainings, mentorship and opportunities and she has done a lot of work with Women. You can send her a mail: firstname.lastname@example.org