Articles & Features
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SMEBizInfo | January 8, 2016
Football and Religion: An analogy for customer loyalty.
I’ve heard people say football is their religion. In this sense I’d say I’m a “football atheist” because...
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SMEBizInfo | January 4, 2016
From ‘Shoe addiction’ to Brand addiction- What keeps your Customers coming back?
There are a couple of reasons why I like having business meetings at Barcelos restaurant at the Ikeja...
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SMEBizInfo | December 26, 2015
Marketing Strategy- As illustrated by four street beggars.
Some years back, I was taking a course on entrepreneurship and one whole evening, all we discussed was...
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SMEBizInfo | December 8, 2015
Nominations on for the TED Prize award- $1million to be won!
Nominate yourself or someone else for the TED Prize award. Each year, the TED Prize goes to a...